ISUZU Motors South Africa will once again drive the spirit of endurance at this year’s ISUZU IRONMAN 70.3 Mossel Bay, reinforcing the brand’s commitment to resilience, performance, and community involvement where endurance athlete, coach, and inspirational mentor Steve Atwell will once again lead a team of everyday South Africans who have been transformed into Ironman competitors.
With unwavering support from ISUZU, Steve Atwell has trained over 1,000 ordinary individuals—from first-time runners and working parents to corporate employees and weekend warriors—helping them achieve what once felt impossible: crossing the Ironman finish line. Through his unique coaching approach, Atwell has unlocked the endurance potential of people from all walks of life, reshaping their physical fitness and mental resilience.
This year, Atwell and a group of his athletes—many of whom are participating in their first 70.3 Ironman—will arrive in Mossel Bay in a convoy of ISUZU vehicles proudly sponsored by ISUZU Motors South Africa (IMSAf). The partnership between Atwell and ISUZU reflects the brand’s core philosophy: endurance, reliability, and the spirit of pushing beyond limits.
“Ironman is all about community and mindset, not just about crossing the finish line, it’s about the journey,” says Atwell. “That’s why the partnership with ISUZU makes sense; their vehicles are built for endurance, and they share that same commitment to helping people go the distance.”
As the title sponsor and official vehicle partner, ISUZU Motors South Africa will once again support the race operations and logistics of the event with ISUZU bakkies and trucks before, during and after the event.
“Ironman is about more than competition; it’s about connection,” says Iviwe Poti, Marketing Manager at ISUZU Motors South Africa. “Every person who trains, volunteers, or cheers from the sidelines embodies the same resilience we celebrate as a brand. That’s why ISUZU’s partnership with Ironman Mossel Bay feels so natural, we are united by endurance and community.”
Among the highlights of this year’s race is seeing everyday ISUZU employees and partners rallying behind the athletes, from engineers and dealers volunteering at the aid station to colleagues cheering from the sidelines. For many in the ISUZU family, Ironman has become more than just a race; it’s a symbol of shared strength and perseverance that unites the brand with the broader South African community.
nterview opportunities will be available with Iviwe Poti, Marketing Manager, Isuzu Motors South Africa, Steve Atwell of Embark triathlete.
Media members who are interested in attending or scheduling interviews are requested to RSVP to Melitta Ngalonkulu at melitta.qn@gmail.com by Friday, 07 November 2025.
For more information on the event, visit Ironman 70.3 Mossel Bay.
Media Opportunities:
- Interviews with Steve Atwell and participating athletes
- On-site athlete send-off and race coverage at sunrise
- Human interest stories of first-time Ironman participants
Event Details:
Location: Santos Beach, Mossel Bay
Date: Sunday, 16 November 2025
Time: 06:00 AM
RSVP & Media Enquiries:
To schedule interviews or confirm attendance, RSVP by Thursday, 13 November 2025, to: Melitta Ngalonkulu, PR and Media Lead, Luke and Co.,0714828082, melitta.qn@gmail.com.
For general race media accreditation, please apply directly via IRONMAN Media Accreditation.
Media Contacts:
Iviwe Poti, Marketing Manager
Phone: 079 803 9141
Email: iviwe.poti@isuzu.co.za
Vuyiseka Nyembezi, Marketing Communications Specialist
Phone: 079 880 9561
email: vuyiseka.nyembezi@isuzu.co.za
About ISUZU Motors South Africa
ISUZU Motors South Africa is a wholly owned subsidiary of ISUZU Motors Limited of Japan. ISUZU has had a presence in South Africa since 1964, when the first commercial vehicles entered the market, which was soon followed by the introduction of light commercial vehicles in 1972. The brand’s popularity grew and resulted in local production of light commercial vehicles in 1978. Today, ISUZU remains one of South Africa’s leading commercial vehicle brands and has become renowned for its durability and reliability. For more information on ISUZU products visit www.isuzu.co.za
