Leadership
Message from Chairman
Towards a true global leading company that realizes a prosperous and sustainable society
Since the dawn of Japan’s automotive industry, Isuzu has supported global transport for over a century. It is our mission to advance our society by playing an integral role in people’s day-to-day lives and evolving transport as a manufacturer trusted by society. The automotive industry is currently in the midst of a once-in-a-century period of profound transformation. Isuzu is set to pursue its carbon-neutral strategy and make contribution to the evolution of logistics as a commercial vehicle manufacturer, aiming to grow itself into a true global leading company that realizes a prosperous and sustainable society
Chairman and Representative Director, CEO
Masanori Katayama

Message from the President
Driving Progress, Shaping the Future
At Isuzu Motors South Africa, our journey is built on a foundation of trust, resilience and shared progress. For over six decades, we have proudly served South Africa and the continent, delivering vehicles that embody reliability, durability, and strength. But our story goes beyond the products we build, it is about the people whose lives we touch every day
Our purpose is clear: to move society forward. We achieve this by creating transport solutions that make a real impact, while contributing to skills development, job creation, and sustainability in the communities we serve. These efforts reflect our belief that business growth and societal progress must go hand in hand.
As we look to the future, we remain committed to innovation, inclusivity, and responsible growth. With the dedication of our employees, the support of our dealer network, and the trust of our customers, Isuzu Motors South Africa is well-positioned to continue shaping the future of mobility and unlocking Africa’s potential.
Together, we will keep driving progress and building a legacy of which we can all be proud.
President of Isuzu Motors South Africa
Billy Tom
Executive Vice President
Shinichi Hiramatsu
Chief Financial Officer
Luvuyo Mbolekwa
Executive Vice President Finance, IT, Business Planning and Subsidiaries
Dominic Rimmer
Executive Vice President Technical Operations Division
Craig Uren
Executive Vice President Revenue Generation
Komane Pitso
Executive VIce President Commercial Operations
Celestin Ndhlovu
Executive Vice President Corporate Services
Hironari Mizushina
Vice President ISUZU Liaison
Carli Botma-Kleu
Vice President Legal Services
ISUZU Motors Ltd
Isuzu Motors Limited, a prominent name in the global automotive industry, was founded in Japan in 1937 and has since built a long-standing reputation for reliability, durability, and performance. ISUZU is headquartered in Yokohama, Japan, and has significantly expanded its global footprint over the decades.
Today, ISUZU operates in more than 150 countries, providing products and services that meet the diverse needs of customers across various markets and industries.
Demonstrating strong international presence and customer trust. ISUZU holds the number one market share in 37 countries around the world.
Renowned for its engineering excellence, ISUZU is the world’s largest manufacturer of diesel engines, supplying reliable power solutions across a wide range of applications.
Years in operation
Global markets
Market shares

ISUZU Motors South Africa
Isuzu Motors South Africa (IMSAf) was established on 1 January 2018 and is a wholly owned subsidiary of Isuzu Motors Limited (Japan). It is the first manufacturing and distribution organisation outside of Japan where ISUZU has 100% ownership.
IMSAf is headquartered in Struandale, Gqeberha, and serves as a strategic base for ISUZU's long-term growth and expansion across the African content.
The company manufactures the ISUZU D-MAX range of bakkies, medium- heavy and extra heavy ISUZU Truck range and distributes the ISUZU MU-X.
Employees
Dealerships
Suppliers

Product Range
Light Commercial Vehicles

ISUZU D-MAX 250C STANDARD GEN 6

ISUZU D-MAX Single Cab 4x4 and 4X2

ISUZU D-MAX Extended Cab 4x4 and 4X2

ISUZU D-MAX Double Cab 4x4 and 4X2

ISUZU X-Rider 4x4 and 4X2

ISUZU Arctic AT35 4x4
Sports Utility Vehicles

ISUZU MU-X LS 4x4 and 4X2

ISUZU MU-X LSE 4x4 and 4X2

ISUZU MU-X ONYX XT 4x4 and 4X2
Trucks












Company Accolades

B-BBEE Level 1 contributor.
Maintained every year since 2020 to present

Certified Top Employer achieved every year
since 2023 to present

No.1 Position in Medium-and Heavy Commercial Vehicles segment for 12 Years in a row. (2012 – 2024)

Southern African Vehicle Rental and Leasing Association (SAVRALA) Manufacturer of the Year Awards IMSAf was announced:
Overall Manufacturer of the Year for the fourth consecutive year (2023) Gold in the Leasing category for the fourth consecutive year. (2023)
Best-selling vehicle to government.
2017 - 2020

South African Bakkie of the Year (SABOTY) Gold Award for lowest cost of ownership. (2019)

2023 Citizen of the Year award in the business category for corporate social investment programs.

Transformation Award – Achieving BBBEE Level
1 Scorecard in the Category. (2025)
New Vehicle Sales – Heavy and Medium Commercial vehicles of the year for New
Vehicle Sales for the F-Series and N-Series respectively. (2025)
Transformation Award - Most improved BBBEE
Compliant Manufacturing OEM of the Year. (2024)
New Vehicle Sales – Medium Commercial
Vehicle of the Year" for its exemplary ISUZU N-Series trucks. (2024)
The Transformation
Performance Award. (2023)
New Vehicle Sales – Heavy and Medium Commercial vehicles of the year for New Vehicle Sales for the F-Series and N-Series respectively. (2023)
Corporate Social Investment - Recognition for the contribution made to society in the advancement and development of local communities. (2023)

Overall Exporter of the Year at the 2024
Exporters Eastern Cape. (2024)
Merit Award in the IDC Job
Creator Award. (2024)
Number one Eastern Cape automotive exporter into the African Continent.
(2023)
The Best Exporter OEM Award for innovation, transformation, and increased volumes.
(2023)
SJL Flex Environmental Merit Award for its positive impact on the environment and operating efficiency.
(2023)
