Gqeberha, 24 July 2023 - ISUZU Motors South Africa (IMSAf) has collaborated with emerging music producer J-Smash, in the highly anticipated music video for his latest single, "The Truth” as the official vehicle sponsor. The single features legendary artist Kwesta, alongside Thato Saul, Flow Jones Jr and YoungstaCpt.
"It is an honour for ISUZU to be involved with homegrown talent in the creative output of the music video. The vehicle sponsorship by ISUZU is a testament of ISUZU's commitment to empowering, uplifting, and supporting young local talent. Highlights of the videos give audiences a beautiful glimpse of our exceptional leisure vehicles, the ISUZU mu-X and the ISUZU D-MAX V-Cross, allowing us to showcase our products to a new audience", says Ziphindiwe Ngcobo, Department Executive: Marketing.
The collaboration sees ISUZU debut the latest inimitable ISUZU mu-X and the iconic ISUZU D-MAX V-Cross as part of their vehicle sponsorship with the producer and artists.
"I am so thankful to ISUZU who couldn't have been more of a pleasure to collaborate with on this video. As an emerging talent, support of this nature is an incredible contribution to nurturing local talent", says J-Smash.
As part of its commitment to support local talent, ISUZU is extremely proud to contribute to strengthening the diversity of talent, creativity, and skills in South Africa.
The music video airs on MTV E.S.P from Friday 21 July 2023.
