Isuzu Motors South Africa is proud to announce Pieter Deyzel as the winner of its Win an ISUZU D-MAX competition, taking home a brand-new ISUZU D-MAX X-Rider.
Launched at the prestigious NAMPO Harvest Day, the two-month campaign invited South Africans to share what makes the ISUZU D-MAX the ultimate bakkie. Celebrating the spirit of adventure, hard work and dependability, the competition highlighted why the D-MAX continues to be the trusted choice for thousands of South Africans and embodies Isuzu's promise to be With You for the Long Run.
The campaign attracted an overwhelming 20,324 entries between May and June, with participants sharing heartfelt stories about what the D-MAX means to them. Deyzel's submission stood out for capturing the qualities that have defined the Isuzu brand for generations: legendary reliability, everyday comfort and the confidence to tackle every journey.
"For me, a bakkie needs to be reliable above all else. It must start every time, no matter the weather or the road conditions. But what good is a tough bakkie if you're exhausted by the time you get home? That's why reliability mixed with comfort is what really makes a bakkie for me. After a long day, I want a vehicle that's built to handle the tough stuff but doesn't beat me up in the process. The ISUZU D-MAX ticks both boxes for me."
Deyzel's words perfectly capture what the ISUZU D-MAX was engineered to deliver. Whether navigating demanding worksites, long-distance travel or everyday family life, the D-MAX combines proven durability with refined comfort, ensuring drivers can take on every challenge with confidence.
The D-MAX X-Rider continues this legacy with bold styling, the proven 3.0-litre turbodiesel engine, a premium interior featuring wireless Apple CarPlay and Android Auto, and advanced safety technologies including Electronic Stability Control (ESC), Hill Start Assist and a comprehensive suite of driver assistance systems. Designed for those who demand capability without compromising on comfort, it is ready for every journey.
Receiving news that he had won was a moment Deyzel says he will never forget.
"When I saw the email confirming I had won, my heart was racing. I jumped up with joy and had to ask my wife to read the email to make sure it was real. We hugged, celebrated together and only truly believed it when we saw the announcement on Isuzu South Africa's social media pages. Winning the D-MAX X-Rider means the world to me. After years of struggling, it's more than just a vehicle – it's a symbol of hope, a fresh start and a brighter future for my family. I can't wait to build new memories with it, from everyday family trips to one day exploring the Orange River and Botswana's salt pans."
Celestin Ndhlovu, Executive Vice President: Corporate Services at Isuzu Motors South Africa, said the campaign celebrated the strong connection customers have with the Isuzu brand.
"The response to this competition was exceptional and demonstrated the deep trust South Africans place in the Isuzu D-MAX. We received thousands of heartfelt stories from customers who rely on their vehicles every day for work, family and adventure. Pieter's story is a powerful reminder that our vehicles are more than a means of transport – they become trusted partners in people's lives. We congratulate Pieter on his well-deserved win and look forward to being part of many memorable journeys ahead as we continue to be With You for the Long Run."
As Deyzel prepares for the road ahead, his story is a reminder that owning an Isuzu is about more than getting from one destination to another. It is about having a dependable partner that is built to handle life's toughest challenges while delivering the comfort, confidence and capability to enjoy every kilometre.
Isuzu Motors South Africa congratulates Pieter Deyzel on his win and wishes him many memorable journeys in his new Isuzu D-MAX X-Rider.
For media queries and interview Requests, please contact:
Iviwe Poti
Phone: +27 79 803 9141 | [email protected]
Kulani Zitha
Phone: +27 11 806 4617 | [email protected]
About Isuzu Motors South Africa
Isuzu Motors South Africa is a wholly owned subsidiary of Isuzu Motors Limited of Japan, a global leader in commercial vehicles and diesel engine technology. ISUZU has maintained a presence in South Africa since 1964, with the introduction of its first commercial vehicles, followed by light commercial vehicles in 1972. Local production of ISUZU bakkies commenced in 1978, establishing a strong manufacturing heritage in South Africa.
Today, Isuzu Motors South Africa is a leading manufacturer and distributor of commercial vehicles, bakkies, and SUVs, with a significant manufacturing footprint in Gqeberha and an expanding presence across Sub-Saharan Africa. Renowned for durability, reliability, and customer-focused innovation, ISUZU continues to deliver mobility solutions that support businesses, communities, and economic growth. For more information on Isuzu products visit www.isuzu.co.za
