Gemini Motors at the North Coast of Kwa-Zulu Natal found a novel way of honouring their female staff during Women’s Month this year.
Five staff members were each given the opportunity to drive around in a branded D-MAX Double Cab High Rise 250 Automatic for an entire week, which included a full tank of fuel.
Jeeten Bodasing, Dealer Principal at Gemini Motors in Stanger, said the women staff – who work in the accounts, service and administrative departments of the dealership – previously had minimal exposure to the Isuzu bakkie.
“This was a way of bringing the staff closer to the brand and it really made a world of difference. Some of the women never drove a D-MAX before, and it was a truly rewarding experiencing,” said Bodasing.
One of the staff members who had the pleasure of driving the D-MAX for a week, Renelda Arnold, said she went on a road trip to Durban to visit her parents.
“It was so amazing to see my family and especially my brothers loved the bakkie. We also went on a road trip to Mtubatuba close to St Lucia and the D-MAX was just such a smooth drive on the road,” said Arnold.
Isuzu Motors South Africa is passionate about empowering women staff in the automotive sector, which has traditionally been viewed as a male-dominated industry, and encourages all Isuzu dealers to continue investing in their women staff during Women’s Month, and beyond.
Pictured from left are the Gemini staff members who drove around in the D-MAX during Women’s Month: Cindy Khumalo, Valerie Komal, Renelda Arnold, Kavitha Ramdhani, and Santhi Naidoo.