This is the message from employees at Isuzu Motors South Africa, who came up with a new slogan for their corporate social responsibility work in the community.
Recently the company - which consolidated its bakkie and truck business to become one organisation in January this year – launched an internal campaign to decide on a new name for their employee volunteerism programme.
After selecting a short-list of creative names put forward by staff, the employees voted for the slogan which best described their commitment to giving back to the communities where the vehicle manufacturer has a footprint.
Isuzu Motors South Africa Executive: Finance Operations James Rodger, came up with the winning slogan, “Isuzu Cares, I care too.”
Recognising its impact on the community and the environment is an integral part of Isuzu Motors South Africa’s vision, said Isuzu Motors Corporate Communications Manager Gishma Johnson.
This year’s 67 Minutes for Madiba presented an opportunity for employees to plough back into the community Johnson said. “We selected Missionvale Care Centre as the charity for this year’s initiative. Responding to a needs list from the Centre, employees donated clothing, non-perishable food, bedding, toys and books.”
Isuzu bakkies were loaded with the goods and delivered to Missionvale Care Centre, while employees volunteered their 67 Minutes in assisting with various programmes the Centre offered explained Johnson. “Activities ranged from gardening, painting, arts and crafts, food preparation, home visits to name a few. Every volunteer had a job to do and enjoyed it.”
Johnson said that Mandela Day was not the only initiative that employees signed up for. “The Isuzu Cares, I Care Too programme runs throughout the year and employees are encouraged to volunteer their own time wherever and whenever possible.”